Purito is a Korean skincare brand that stands out for its commitment to natural, safe and effective formulations. Founded on the principle of "pur" (purity) and "ito" (children in Spanish), the brand aims to create gentle and non-irritating products, suitable even for sensitive and reactive skin. Purito's products focus on the use of ingredients such as hyaluronic acid, plant extracts, panthenol or squalane. Purito is particularly known for its sunscreens, which offer effective protection against UV rays while being lightweight and pleasant to use.